FishyHub

2021–2023

Freelance projectLike many others, I dove into fishkeeping during the pandemic and then took it a step further by joining FishyHub as a social media manager. What started as a passion project turned into an independent role creating trending reels and Instagram posts collaborating with overseas and KOLs.

Along the way, I learned the art of content planning—and that work and passion don’t have to swim in separate tanks.


Scope:
Content strategy
Social media design
Poster Series 1
Designed with the aesthetics of retro sportswear ads, this Instagram poster series introduced a new visual style to boost social media reach.
Content Strategy
The use of HERO, HUB, HYGIENE posts were strategised to bring in new reach as well as staying on existing consumers’ top of mind. 
Content Strategy: HUB
 Meta-memes were constantly pushed out to generate brand awareness.
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