Create a Chinese New Year client gift that reimagined the iconic Good Morning Towel while remaining unmistakably tied to the client's playful brand identity. The design needed to balance nostalgia and cultural familiarity with a fresh visual expression that felt distinctive as a seasonal gift.
- IG reel close-up
- Good Morning Towel close-up
- Mascot adaptation
Rather than treating the towel as a standalone merchandise item, the project viewed it as a storytelling opportunity. Building on an existing disco ballmascot created for the brand, the familiar character was reimagined as a mandarin orange — a symbolic motif of prosperity and good fortune during Chinese New Year. Paired with the towel's retro aesthetic, this playful reinterpretation strengthened the connection between local cultural nostalgia and the client's light-hearted brand personality.
The final gift centred around a custom-illustrated Good Morning Towel featuring the festive mascot, blending traditional visual cues with the client's established identity. To extend the narrative beyond the physical product, a vintage-inspired promotional reel was produced, emulating the charm of classic television commercials for nostalgia across both physical and digital touchpoints.