Personal Jesus

2023

Personal projectMusic comes naturally to me, shaping how I think and design. Inspired by Depeche Mode’s Personal Jesus, I created a tearaway poster that turns a simple act—ripping off a tab—into a personal moment of faith and reassurance.

Placed in bustling art school districts, it playfully reimagines evangelical outreach as a guerrilla-style campaign.

The goal of this campaign was to provide comfort as well as a laugh to passers-by.

Scope:
Art direction
Printed design
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