Singapore Art Book Fair
2024
Client: Thing Books
Agency: Currency DesignAt Currency Design, I worked closely with the art director to shape the festival branding for its milestone 10th anniversary. From an anniversary docuseries to printed merch and spatial wayfinding, every touchpoint was designed to mark the occasion.
The lined graphic approach, inspired by the number ‘10’, paired with the ‘highlighter yellow’ colour symbolising the fair’s ever-growing influence in the books and arts scene.
(image credits to the fair)
Scope:
Branding & exhibition identity
Social media & motion design
The KV builds on the fair’s evolving identity over the years, with colour taking centre stage—led by a highlighter yellow
that’s quintessentially linked to reading and marking books.The KV is then adapted across various touchpoints.T-Shirt design is screeprinted over the previous years’, once again marking that evolution.