Singapore Art Book Fair

2024

Client: Thing Books
Agency: Currency DesignAt Currency Design, I worked closely with the art director to shape the festival branding for its milestone 10th anniversary. From an anniversary docuseries to printed merch and spatial wayfinding, every touchpoint was designed to mark the occasion. 

The lined graphic approach, inspired by the number ‘10’, paired with the ‘highlighter yellow’ colour symbolising the fair’s ever-growing influence in the books and arts scene.

(image credits to the fair)


Scope:
Branding & exhibition identity
Social media & motion design
Key Visual
 Built on the fair’s evolving identity over the years, led by a highlighter yellow
that’s quintessentially linked to reading and marking books.
Touchpoint: Spatial Wayfinding
Placed strategically around the the vast Tanjong Pagar Distripark.
Touchpoint: T-Shirt Merch
 T-Shirt design is screeprinted over the previous years, echoing the repurposing philosophy of the brand.
Touchpoint: Wayfinding Brochu
Touchpoint: Festival Totebag
 I worked closely with the art director and the client to locate a printer that could align with the cost and art direction.
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