Team Eddymon

2023

Freelance projectA logo refresh for Team Eddymon, a financial planning group under Prudential, aimed to create a contemporary and youthful design. Various styles were explored based on those keywords, with the final outcome chosen for its homage to the old logo’s story: a roundtable where all are equal.

This project reinforced the importance of iterations in logo design and effectively communicating design choices with the client.


Scope:

Branding & identity design