As Plaza Singapura underwent a major rejuvenation, the hoardings surrounding the construction site became more than a temporary necessity — they represented the first impression of the mall's next chapter. Rather than treating them as static barriers, the brief explored how these transitional spaces could continue to engage shoppers, maintain footfall and contribute positively to Orchard Road's evolving streetscape.
- Shopfront hoarding
- Material palette of Future PS
- Colours and motif
- Starbucks corridor overview
- Harvest Zone
- The Scent Archive
- The Resonant Stage
- The Town Square
- The Quiet Forest
- The Tea Pavillion
- The Atrium
(image credits to TMMW)
Large-scale hoardings have the potential to become more than visual screens — they can shape how people move, pause and experience a place. Inspired by the URA Orchard Road Rejuvenation Plan and the biophilic architecture of the future Plaza Singapura, the proposal approached the hoardings as a placemaking opportunity rather than a branding exercise.
Instead of simply concealing construction works, the intervention sought to invite visitors to linger, encourage exploration and naturally guide pedestrian movement towards operational areas of the mall. Placemaking, storytelling and branding worked together to transform a temporary inconvenience into a meaningful visitor experience.
The rejuvenation was carried out in phases, with the design focusing on two key zones: the central atrium and the Starbucks corridor. The corridor was reimagined as four sequential experience zones, each engaging one or more of the five senses through carefully considered graphics, materials and interactive touchpoints. Drawing inspiration from lush greenery, flowing water and refined gold detailing, the visual language reflected the future architectural identity of Plaza Singapura while creating moments for visitors to pause, interact and reconnect with the space throughout the redevelopment period.