As One Thing Flows to Another
2024
Client: The Private Museum
Agency: Currency DesignAn exhibition that reimagines culture, heritage, and tradition in contemporary contexts, the art direction for this show contained an elegant typographic treatment, in order to maintain neutrality amongst the multitude of artists and mediums shown.
This typographic flow is then translated into diecut spatial vinyls in the gallery, as well as various digital marketing colleterals.
(image credits to the artist and gallery)
Scope:
Exhibition identity
Motion design
Spatial design
Digital publicationAnimated Key Visual
Key Visual: Spatial WallSpatial Wall: Gallery TextConcept Sketch
Instead of a flow, this early concept sketch instead visualises the typography cascading like a waterfall.
Of Dreams & Contemplation
2024
Client: The Private Museum
Agency: Currency DesignIn collaboration with Richard Koh Fine Art, this exhibition narrates the evolution of his personal art collection. As a continuation of the 2019 show, the art direction draws from its predecessor—framing the Key Visual as a symbolic extension of an artwork itself. The motion treatment adopts a Wes Anderson-inspired rhythm, mirroring the collector’s distinct and whimsical personality.
(image credits to the artist and gallery)
Scope:
Exhibition identity
Motion design
Spatial design
Digital publication
Animated Key Visual
The timing of the typography animation matches that of Wes Anderson’s title cards.
Key Visual: Spatial WallKey Visual: Digital Adaptations
The master KV is then adapted to various formats—Instagram square post, Facebook banner and EDM banner.