What better way to channel frustration and activism than through a social media post?
This satirical Instagram piece takes a jab at Singapore’s ever-shifting pandemic policies, exaggerating lockdown measures to Orwellian extremes. With copywriting and graphics dialed up to the max, it’s a tongue-in-cheek take on crisis communication gone dystopian.
- Carousel post cover
- TraceForever
- Ministry of Science
Public service announcements rely on familiar visual conventions to establish credibility and urgency. This project subverts those same conventions by exaggerating Singapore's shifting pandemic measures to dystopian extremes, borrowing the language of official crisis communication to blur the line between authority and satire. Through this contrast, the work explores how tone, copywriting and graphic design influence the way information is perceived and trusted.
The concept took the form of a satirical Instagram campaign that combined exaggerated government-style copywriting with familiar public communication aesthetics. By closely mimicking official visual language, the posts invited audiences to question their initial assumptions before revealing the absurdity of the message. The project demonstrates how humour, parody and visual familiarity can become powerful tools for social commentary while encouraging reflection on communication during times of uncertainty.